Friday, December 19, 2014

Box office collections nightmare continues; Rajinikant’s ‘Lingaa’ does well, but Main Aur Mr. Riight sinks,‘PK’ box office collections: Aamir Khan-starrer opens on impressive note

‘PK’ box office collections: Aamir Khan-starrer opens on impressive note


Aamir Khan’s ‘PK’ movie box office collections on the opening day likely to be huge…
Aamir Khna's PK has opened on am impressive note at the box office. (Bollywood Hungama) 
Aamir Khna's PK has opened on am impressive note at the box office. (Bollywood Hungama)

As expected, Aamir Khan’s ‘PK’ opened on a high note with reports from across the country suggesting a 60-70% occupancy rate across the morning shows, which is extremely good considering the fact that today is a working day – auguring very well for its box office collections. If the film maintains a similar pace in the afternoon and early evening shows, ‘PK’ box office collections on the opening day will be huge. The record to beat, of course, is Shah Rukh Khan-starrer Happy New Year’s Day 1 business of Rs 44.97 crore.

According to reports from Koimoi, the film has opened well in northern belt, Delhi and Noida despite severe cold wave. Rajasthan, Raipur, Nagpur, Indore, Pune, Kolkata were also good in the early shows. Thanks to Aamir’s Bhojpuri accent in the film, Bihar and UP too witnessed a decent occupancy. But it’s Mumbai which as usual did the best business in the early shows.
Looking at the reports, Mr Perfectionist’s one film a year concept coupled with the long running promotions, audience’s anxiety for the actor’s film release, the strong combo of Rajkumar Hirani and Aamir Khan, and the massive advance bookings that started on Monday, will in all probability push ‘PK’ to set new box office records.
Aamir-PK
Apart from this, the three week long run, in addition to the massive screen count with little to no competition, ‘PK’ is expected to do brisk business at the box office. Besides with good reviews, positive feedback from the audience and good word of mouth footfalls are expected to increase from evening show onwards.
‘PK’ also stars Anushka Sharma, Saurabh Shukla, Boman Irani, Sanjay Dutt and Sushant Singh Rajput.

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Box office collections nightmare continues; Rajinikant’s ‘Lingaa’ does well, but Main Aur Mr. Riight sinks


Ajay Devgn-starrer ‘Action Jackson’, counted among major productions, has failed miserably at the box office.
Rajinikanth made his 64th birthday a memorable one by dishing out his latest flick 'Lingaa' to frenzied fans. 
 Rajinikanth made his 64th birthday a memorable one by dishing out his latest flick 'Lingaa' to frenzied fans.

This week witnessed the release of small-budget films like Main Aur Mr. Riight and Badlapur Boys. But with a bearish run, box office collections of these films didn’t pick up. Action Jackson too saw low footfalls. But Lingaa that released in Tamil and Telugu, though, has done well, garnering both critical acclaim and audience appreciation on a pan India basis.
Nothing right
While, Main Aur Mr. Riight was rejected by the audience, Badlapur Boys, the first sports film on kabaddi did reasonably well, collecting about Rs.50 lakh in the opening weekend. As Manoj Desai of G7 Cinemas said, “This week has been worse than before. The occupancies are below par. At times, there are only six to ten people watching the movie. We are facing huge losses.”
According to exhibitor and distributor, Akshaye Rathi, “Badlapur Boys and Main Aur Mr. Riight are not doing great at the box-office; they have failed to excite audiences.”
The mood at the multiplexes was gloomy as well as Gautam Dutta, Chief Operating Officer of PVR Cinemas says, “The content brought in this week has fared only partially well.”
Regional fare
Lingaa that released in Tamil and Telugu all over India, was well appreciated. The film released on Rajinikant’s birthday (December 12) and did exceptionally good business in the South. Dutta adds, “After the success of Endhiran, Lingaa was the widest regional release. The film opened well on Friday and has had a wonderful weekend in the South. The overall occupancy was 57 per cent.”
Expressing similar emotions, Rathi says, “In the South, it’s been phenomenal with Lingaa’s release on Rajinikant’s birthday. Massive number came in from there, but pan-India, it was low as the Hindi version releases only on December 26.”
International showreel
The international releases this week included Jessabelle and Hobbit: Battle of Five Armies. Though last week’s releases still hold fort, the new releases have found a limited crowd. As Dutta mentions, “In its third week, Penguins of Madgascar is still attracting audiences. Even Interstellar is holding very well in a limited number of shows and in the IMAX format. As a franchise and a wider release, Hobbit’s performance was in line with expectations. It is holding at 43 per cent occupancy while, Jessabelle, with 25 per cent occupancy, has been doing fine in a limited number of screens. Also, Penguins Of Madgascar (53 per cent ), Interstellar (58 per cent ) and Gone Girl (43 per cent ) are doing well.” Rathi adds, “Hobbit is doing well in its own space while rest of them are not that impactful.”
Past fare
Last week was nothing exceptional as films such as Action Jackson failed to take off. Sulemani Keeda sank without a trace. Bhopal: A Prayer For Rain, a docu-drama on the 1984 Bhopal gas leak tragedy, couldn’t shake the crowd as well. It managed to collect just about Rs.1.25 crore in its first week. Happy Ending also ended its third week run on a sad note while Kill Dill also faded away after managing to add Rs.10 lakh in its fourth week earning a lifetime collection of Rs.33.97 crore.
Muralidharan of Eros, a single screen theatre in Mumbai says, “The performance of Action Jackson is not exceptionally great, but it’s done fine.”
Trade analyst Vinod Mirani mentions, “Ajay Devgn-starrer Action Jackson, though counted among major productions, has failed miserably. The film opened badly and has ended this week at Rs.46.15 crore. While, Zid has done well and collected Rs.35 lakh in its second week to take its two week total to Rs. 6.25 crore, Ungli has added Rs.60 lakh to its collections, taking its two week tally to Rs.15.4 crore.
Dutta also adds, “Action Jackson has found takers in Tier II and III cinemas and so it continues. The 20 years on Dilwale Dulhania Le Jayenge (DDLJ) is still attracting audiences. What was to be only a weekend engagement has turned into a week-long arrangement, with some cinemas even increasing shows of the all-time legendary film.”
With the past several weeks not living upto expectations, the box-office gamble with even big-budget films not making a mark has left cinema-owners and production houses with a deep hole in their pockets. With PK starring Aamir Khan, Anushka Sharma, Sushant Singh Rajput and Sanjay Dutt, being the only film releasing next week, we may just see the tide turning in favour of the industry.

 

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